No Frills Clothing

Credits: Visuals by Lewis.

I found my spirit animal on Mumsnet.

Her name was WhataHexIgotinto. She too was frustrated by high street fashion. 

I was moved by WhataHexIgotinto's story. She is the inspiration behind this campaign.

I dream of a ‘no frills’ clothing brand, a brand that will give WhataHexIgotinto the clothes she deserves. No Frills Clothing is that brand.