One day brief: Create an Instagram-led campaign to make Sandows the go-to Cold Brew for 18-35 year olds.

How do you get 18-35 year olds to pay attention to cold brew coffee? Compare the act of drinking it to sex. We focused on Sandows Nitro Cold Brew Coffee, highlighting both the craftsmanship in its production and its unusually small can size. We wanted to create a cheeky, provocative campaign designed to get people talking.

I led the campaign, wrote the copy and developed the final design of the posters and Instagram posts.

Credits: Ki Ghauri, Matthew-William Jones, Naomi Mundhenke, Zane Smythe and Zee Akram.