No Frills Clothing

Credits: Visuals by Lewis.

I found my spirit animal on Mumsnet.

Her name was WhataHexIgotinto. She, like me, was frustrated by high street fashion. 

I was moved by WhataHexIgotinto's story. It resonated with me, and will resonate with the thousands of women each year who find misery on the high street. She is the inspiration behind this campaign. I dreamed of a ‘no frills’ clothing brand, a brand that would give people like WhataHexIgotinto the clothes they deserved. No Frills Clothing is that brand.